Case Studies

Can you make a video go viral?

Dr. Michael Courtright approached me with a song he had just written called “Ortho Road” sung to the backing track of Lil Nas X’s “old Town Road”. He wanted to make a music video to promote Courtright Orthodontics.

I pulled my team together and we watched Lil Nas X’s music video multiple times until we had a handle on the tone and gags featured throughout. Then we wrote a script, gathered some props, and filmed this video.

We turned the video over to him and he uploaded it to his business’ Facebook page. Within 24 hours, he had 40k organic views. The video ultimately topped out at 58k views. 

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