Callie Clinic rebranded when they expanded from an HIV/AIDs focused clinic to full service. My agency led the rebrand with a gentle logo and colors that felt like friendly healthcare.
I shot photos with staff to build a library of warm and friendly content for use in print and web media.
I led writing and design for bilingual brochure content featuring original design and photography.
We developed and wrote a custom website featuring the new brand design and photography.
I wrote, produced and shot videos featuring paid actors receiving friendly care at the Callie Clinic.
Motion graphics were designed and animated to bring life to the video titles and speaker names.
Check out the videos below to see the final result.
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