Case Studies

When Brian Baca became a partner in Advantage Construction, the construction side of Advantage Self Storage, he expanded the construction business beyond Advantage properties. 

Brian knew Advantage Construction would need its own brand, website, and marketing and wanted to convey their insider knowledge of best practices and cost savings to offer owners, investors, and developers.

My design studio kicked off work with a staff and real estate photoshoot to gather assets for web and print. 

Our team designed the website and we pulled together to build it out in Wordpress.

With the brand and website complete, the creative team designed print ads for trade publications.

I wrote scripts, handled preproduction, animated motion graphics and directed videos for placement on the website and online ads. 

We designed a tradeshow booth and I handled the 3D mockups using Blender.

We designed 2 styles of tradeshow handouts including a one-pager with a high level pitch and a video card.

A series of marketing emails was created as part of a drip campaign for anyone who signed up for the mailing list via Google search ads, YouTube video ads, or direct website visits. 

We built an ad campaign with an opt-in weekly email with custom HTML email designs powered by Mailchimp on a custom landing page with a lead capture form. 

Google Search and YouTube ads were used to generate new construction leads. Campaign analytics were made available via a Data Studio dashboard with Google Tag Manager to trigger custom events. 

In the 1st quarter, our ads generated 9 leads worth over $1m each on a $3,600 media purchasing budget.

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