I led campaign strategy, planning, production, and media buying for Austin College’s brand awareness campaign from 2019 - 2021.
We produced a hero video, billboards, airport banners, radio, HTML5 display ads, SEM, Social ads, Instagram AR filter, and a landing page with scrolling Lottie animations (a web friendly vector animation format.)
I wrote the video script, shot the video, flew the drone (I am a commercial drone pilot), animated all the special effects in After Effects, and sound design.
I animated the Adobe Illustrator Designs in After Effects and exported them to Lottie.
We delivered 20x more engagement than the previous agency’s campaign on a 25% smaller media budget.
Want to see results for your ad campaign? Get in touch.